In its quest to be crowned “king” of the custom bike builders, Ray Price Harley-Davidson revealed the “Street Bully,” its entry for Harley-Davidson Motor Company’s “Battle of the Custom Kings” Street customization contest. The Ray Price team competed against Harley dealers from across the country in a battle to build the ultimate customized Harley-Davidson Street 500cc or 750cc motorcycle. Custom bikes were judged on the quality of customization and build, fit and finish, and the creative use of genuine Harley-Davidson parts and accessories. The team built the Street Bully over two months. Designed with an aggressive look and a high stance in the rear, the bike is inspired by street fighter style motorcycles made popular by European riders. The Street Bully placed 3rd overall in the competition.